Barena Venezia, a family-owned brand since 1993, has redefined casual elegance with a nod to traditional Venetian style. Founder Sandro Zara's exploration of closed-down wool mills uncovered treasures that shape Barena's collections. Inspired by the rural inhabitants of Venice, Barena seamlessly blends sporty, workwear garments with sartorial fabrics. Creative Director Massimo Pigozzo and Francesca Zara maintain the fabric-first ethos, using rich archives and early 20th-century patterns. With a focus on life by the sea and the lagoon, Barena effortlessly captures the essence of “elegance even when working the land.